The sidekick in reaching your retail goals.
With our cookware experts at your side, you’ll learn how to build your cookware category and how to fill the gaps in your assortment. Together, we will manage to reach your retail goals.
Engineering & design
We know what’s cooking
We’ve been in this business for over 80 years, so our experience and know-how are quite unique. We aim to design cookware that’s both user-friendly and tasteful, as we believe that beauty is an essential part of the cooking process.
We love to be creative and look for new, innovative ways to reinvent our products.
Covering all your cookware needs
Our cookware is engineered in Belgium and manufactured at our own production plants in China. These plants focus on stainless steel and aluminum products. Besides our own production plants, we also benefit from a large network of European production partners to fulfill any local production requests.
Together with our selected partners, we have built a reliable manufacturing base that allows us to deliver high-quality cookware at an affordable price.
Never run out of cookware.
Thanks to our automated distribution center in Belgium and our integrated network worldwide, we are up to any distribution task. You can count on us to deliver your cookware wherever and whenever you want it.
Continuously raising the bar
We constantly improve our quality standards and have several testing facilities at our production plants and warehouses. That way, you can be sure that the quality of our cookware meets international standards.
You decide about the result. We add the right amount of pepper and salt to finish your dish.
Do you have any questions or requests? Just say hi! Since, you know, we love talking about cookware.